🎖️Over 35 top-rated businesses have benefited from our solutions.

Strategic FMCG, Retail & Route-to-Market Excellence Partner

As your strategic partner, we enable FMCG and retail brands to achieve market leadership by refining route-to-market models, strengthening retail execution, and maximizing commercial performance.

Benefits of Service

Hapilar Consulting delivers real, revenue-focused impact by combining hands-on execution experience with deep FMCG, retail, and route-to-market expertise across Nigeria and Africa. Led by operators—not career consultants—we go beyond strategy to own the full journey from idea to market entry, rollout, execution, and optimization, ensuring plans translate into measurable sales, cash flow, and market penetration.

Clients benefit from bespoke, end-to-end solutions built around their unique goals, backed by integrated commercial and marketing expertise, strong execution networks, and rigorous performance tracking. With a long-term partnership mindset and founder-level commitment, Hapilar helps businesses not just grow—but scale sustainably and institutionalize success.

Our Vision & Mission

Vision

To be the most trusted FMCG strategy and execution partner in Africa.

Mission

To help brands scale profitably through data-led decisions, retail coverage excellence, and innovative go-to-market strategies.

Our Strategic Advantage

  •  Deep expertise in both FMCG manufacturer & distributor operations
  • Proven success across over 700+ supermarkets & 20+ categories
  •  Strong relationships with major MT chains (Justrite, FoodCo, Jendol, Globus, Prime Mart,Prestig )
  • GT & MT coverage models used by leading players
  •  Combination of strategy + execution — not theory

Our Core Competencies

  •  Modern Trade Account Management
  •  Distributor Management & Revenue Growth Planning
  • Product Launch Planning & Brand Activation
  •  Retail Execution Audits & Market Intelligence
  • – Supply Chain enablement & B2C Development
  • Advisory (Vans, Warehousing, Fulfillment)
  •  E-commerce E- Route-to-Market Design & Optimization
  • Sales Force Deployment & KPI Design
Nigeria Market Growth & Execution Diagnostic Questionnaire

SECTION 1: BUSINESS OBJECTIVES & AMBITION